A new study claims that iPhone users are frustrated with the mobile portals of popular news sites. According to Keynote, a mobile and Internet test and measurement solutions company, a study of 75 participants was conducted in which participants were tasked with finding an entertainment news story, reading a news article, and searching for a story on a specific topic to send to a friend.
The study showed that iPhone user satisfaction rates for Yahoo were low at only 51 percent. Fox News didn't fare much better in the study with 64 percent of iPhone users being satisfied [Obviously the Fox News visitors weren't reading -Ed]. Only 4 percent of participants clicked on ads, though nearly a quarter noticed them.
Users of Fox News were more likely to be satisfied with the mobile experience than Yahoo users with 60 percent of Yahoo users reporting frustration and only 33 percent of Fox News users reporting frustration.
With all that said, I'm not so sure about this study. I'm no iPhone or web usability expert, but isn't what this study is measuring more accurately described as web usability issues more than anything to do with the iPhone? I could surf the same sites on a BlackBerry and find the same results.
To me this is simply a web usability study that jammed iPhone into the title to get more traffic. I am betting that many computer users have the same issues with these sites as iPhone users. Anyone who uses the Internet with regularly knows that ads aren't usually clicked on, and that's nothing new to the iPhone. One wonders how much ad-click rates would fall if a "clicked on by mistake" category were introduced.
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